About

Hi, I’m Liat Behr.

I am a writer, brand strategist, copywriter, blogger. I am a feminist. I care about women. I care about issues that relate to women. I care when women are silenced or when they are discriminated against. And I also care that women are catered to and their needs are met.     

I am a tapestry of my beliefs. I don’t hide what I believe or keep ideas locked in their own compartments where they can’t meet each other. Instead, my values spill out and touch each other on every page, connecting what I do with who I am and what I believe.      

This is what powerful brands do. They connect what they believe to what they do; they connect their purpose to their products. And this is what I help them do, better. 

Want to work with me?

Successful Women of Israel is my passion project. 

It’s where I share stories of women – their courage, experiences and insights. 

Because stories can help us navigate and choose our paths to success more wisely.

I inhale books about business, branding, marketing, pricing, copywriting, and of course women.   

I try out ideas for size and share my insights.

I attend conferences and workshops geared to women and I try those ideas on.

Because the way to move forward in business, is to constantly try new things.

Some things will work, some won’t. But after trying new things, we will always be more courageous and wiser

Because there is no such things as failure.

Either it worked, or you learned something.

If you believe what I believe.

If you believe in stories and feminism, and purpose-driven marketing, and empathy marketing,   

then you should subscribe to Successful Women of Israel. 

And hold on to your hat. It’s going to be one heck of a ride.