Copywriting
5 Tools & Tricks to Finding the Right Word
We all communicate using words. But as a copywriter, it’s my passion and my purpose to find the right words.
January 6, 2019
Menu
Menu
Blog
Menu
Books
2018: My Year’s Worth of Books and Growth
I hope to always remember 2018 as a year of growth –– both personal and financial. Growth, happens at the
December 28, 2018
InspHERation Interviews
Anat Saragusti – Journalist, Activist and Femininja
Anat Saragusti may have been the one to expose the Kav 300 affair, but that doesn’t mean that she’ll be
December 25, 2018
Copywriting
5 questions to help you build your brand language
Brand language is the voice your brand uses to communicate. It is made up of words that convey images
December 14, 2018
Special Posts
When Israeli Women Strike Against Domestic Violence
When Israeli women strike, it means they’ve finally put their foot down. This week, on Tuesday, December 6th, a women’s
December 7, 2018
InspHERation Interviews
Neta-Li Meiri – Managing Director of the 8200 Social Program
Neta-Li Meiri left a promising career as a litigator to pursue her inner voice and passion. Watching, helping and mentoring
November 30, 2018
Marketing
3 Untapped Women’s Markets
By now it should be no secret that women buy, consume and make more spending decisions than men. In fact,
October 22, 2018
Feminism
Are Laundry Detergent Commercials Still Sexist?
While working on copy for laundry detergent and watching dozens of commercials, it recently occurred to me what a transformation
October 14, 2018
Marketing
Why Telling Women’s Stories is More Important Than Ever
History. The word itself connotes male privilege and male entitlement to be the centre of the story. And if men
October 5, 2018
InspHERation Interviews
Vered Cohen-Barzilay – Leading the Way to Educational Change
Vered Cohen-Barzilay defies categories. It is impossible to neatly define Vered and what she does because she develops so many
September 30, 2018
InspHERation Interviews
Shira Richter – Creating an Artistic Embodied Feminist Gaze
Shira Richter is a multidisciplinary artist-researcher connecting economics, art, gender and women. She brings her unique and complex understanding to
August 26, 2018
Feminism
What is the Feminist Economy and Why Do We Need It?
I met gender expert and artist Shira Richter two months ago, interviewing her for this month’s InspHERation blog post. In
August 19, 2018