Meet Devorah Katz, the marketing powerhouse behind the unique bread shop that provides visitors with the hands-on opportunity to a
Today is the Jewish fast day, Tisha B’Av. Today, Jews worldwide commemorate the destruction of the First and Second Temples
As business women (and men), we’re all in the game to make a profit. And while there are many factors
On July 2nd I attended Multiplying Profits – a conference organized by Jerusalem’s Municipality, Jlm-i-team, the Ministry of Economy and
For Dr. Dahlia Scheindlin, the path to a deep understanding of Israeli politics and a successful career as a strategic
A few days ago, 60 women arrived at the Knesset to show that they are ready for equal representation in
Copywriting is the skill of crafting persuasive messages that convince and convert. It is an extremely important skill – both
Whether you own a big or small business, pricing is hard. It’s especially hard when you’re just starting out, and
What is a FUN expert? Ask Joanna Shebson whose name has become synonymous with having FUN in Jerusalem, because that
A few weeks ago I reached out to women to write the post I called The Courage to Defy. The
This past week I got into quite a few discussions about pricing. Pricing is complicated. And even hard, because there
This blog post was written to honour the memory of Agam, Ilan, Ela, Romi, Gali, Shani, Adi, Yael, Maayan and